Terms of Service

The fine print.

Last updated · September 26, 2026

01. Who you are contracting with

Personifex is operated by [LEGAL ENTITY], [REGISTERED ADDRESS], [COUNTRY] (company number [COMPANY NUMBER]), “we”, “us”, “Personifex”. These terms are the agreement between you and us for use of the service.

By creating an account, or by using Personifex, you accept these terms. If you are accepting on behalf of a company, you confirm you have authority to bind it, and “you” means that company.

The Acceptable Use Policy and the Privacy Policy form part of these terms. Where they conflict with this page, the more specific document wins on its own subject.

If you are a consumer, buying for personal use rather than for a business, section 19 gives you rights that override anything else here. Nothing in these terms takes away a right the law gives you and does not let you sign away.

02. The words that matter

  • Workspace: your organisation account. Content, personas, billing and members all belong to a workspace, not to an individual.
  • Owner: the account that created the workspace. Only the owner can manage billing, personas, team members and workspace-wide settings.
  • Member: someone invited into a workspace, with whatever permissions the owner grants.
  • Your content: prompts, reference images, personas, uploads, captions, schedules, and the images and video produced in your workspace.
  • Providers: the third-party AI services you connect with your own API key. Today: WaveSpeed for image and video generation, and optionally OpenRouter for the writing features. OpenRouter routes your request on to whichever model vendor you pick in your own settings.

03. What Personifex is, and what it is not

Personifex is software: a workspace for organising prompts and personas, dispatching generation jobs to providers you hold your own account with, reviewing and rating the results, and scheduling them.

We do not generate your images. We do not resell, meter, or mark up compute, and we hold no provider capacity on your behalf. When you press Start, your own API key is used to call your own provider account. Your subscription buys the workflow layer around that and nothing else.

Two consequences worth stating plainly, because they are the whole shape of this agreement. First, without your own provider key nothing generates: a workspace with no key configured will have its jobs stopped before any provider call, and that is by design, not a fault. Second, we are not responsible for provider pricing, availability, model behaviour, output quality, or what a provider does with content you send it. Those are governed by the agreement you hold with that provider.

04. Eligibility and your account

You must be at least 18 years old. Personifex is not offered to anyone below that age, and we will delete an account we learn belongs to a minor.

You are responsible for your credentials and for everything done under your account. Tell us promptly at legal@personifex.com if you believe it has been compromised. Do not share logins; invite people as members instead, so that actions are attributable and you can revoke access.

A workspace owner is responsible for their members’ use of the service. Inviting someone gives them access to workspace content within the permissions you set.

05. Your provider accounts and their costs

You supply and hold your own API keys. You are billed directly by those providers for your own usage, on their terms, and their charges are entirely separate from what you pay us. If a provider raises its prices, your Personifex fee does not change, and neither do we absorb the difference.

Because the provider relationship is yours, the rights you have in generated output are governed by that provider’s terms, not by this agreement. We claim no ownership of it (section 11), but we also cannot grant you rights we never held. Read your provider’s terms before relying on output commercially.

That obligation runs per model, not per provider. One provider exposes many models from different vendors, each under its own licence and acceptable-use policy, so changing the model in the composer can change what you are permitted to do with the result. We deliberately do not summarise those licences here: a list we maintained by hand would go stale, and the authoritative text sits on the provider’s own page for that model. Read it there.

Keep your keys funded and valid. A revoked, expired or unfunded key will cause jobs to fail, and that is not a defect in the service or grounds for a refund.

06. Plans and limits

Three plans. Prices are in US dollars and exclude any applicable sales tax or VAT, which is added at checkout where required. Annual billing is prepaid for twelve months at roughly 20% below the monthly rate.

  • Solo: $29/month or $278/year
    Personas and products
    1
    Team seats
    1 (you)
    Concurrency
    20 simultaneous generation slots
    Reference images
    5 per persona
    Clothing and backgrounds
    10
    Storage
    50 GB
    Trash window
    7 days before deleted items are purged
  • Creator: $79/month or $758/year
    Personas and products
    5
    Team seats
    3, including the owner
    Concurrency
    50 simultaneous generation slots
    Reference images
    20 per persona
    Clothing and backgrounds
    30
    Storage
    250 GB
    Trash window
    14 days
    Also includes
    Calendar and scheduling, AI captions and hashtags, AI dashboard insights.
  • Agency: $179/month or $1,718/year
    Personas and products
    50
    Team seats
    Unlimited
    Concurrency
    100 simultaneous generation slots
    Reference images
    50 per persona
    Clothing and backgrounds
    100
    Storage
    500 GB
    Trash window
    30 days
    Also includes
    Everything in Creator, plus the cost dashboard.

Storage figures are binary gigabytes (1 GB = 1,073,741,824 bytes). Team seats count the owner. Agency team seats are genuinely unlimited; Agency personas are capped at 50, not unlimited. Personas and products share one limit: a product is a persona that happens to be an object, so it takes a slot from the same allowance rather than having one of its own. Clothing and backgrounds share a second limit, separate from the first: a garment or a location is something you put a persona or a product into, not a subject of its own.

Roadmap features are not part of what you are buying. Our pricing and billing pages mark some features as coming soon. Those are plans, not commitments: they may change, slip or be dropped, and no subscription includes a right to their delivery. What you are entitled to is what the service does today.

07. How the limits actually behave

Contracts usually state limits as absolutes. Ours are enforced by software, and it is fairer to tell you how that software behaves.

  • Concurrency is a queue, not a refusal. Reaching your plan’s slot limit means further work waits for a free slot. It does not fail, and it does not cost you anything extra.
  • The storage cap is approximate. It is checked against a short-lived cached estimate across several background workers, so you may briefly exceed it before uploads start being refused. We will not bill you for the overshoot, and we will not delete your content to reclaim it; you free space via Trash, or upgrade. When storage is full, new generations are stopped before they reach your provider, so a full workspace does not keep spending on your provider account. An output that arrives when there is not enough room left for it is discarded, and your provider may still charge for it.
  • Persona, product and team-seat caps are enforced at the point of creation and will refuse the action with a message naming the limit.
  • The reference-image cap is enforced when you upload. Going over it refuses the upload before the file leaves your browser, with a message naming the limit. Like the storage cap it is checked against a count taken a moment earlier, so a burst of simultaneous uploads may admit one or two over; we will not bill you for those or delete them.

We may adjust these limits. If a change reduces what your existing plan gives you, we will treat it as a material change under section 18.

08. Billing

Payment is handled by Stripe. We never see or store your card details. By subscribing you authorise recurring charges to your payment method at the interval you chose, until you cancel.

  • Monthly plans renew every month. Annual plans are paid in full up front and renew every twelve months.
  • There is no free trial. A subscription starts when you pay.
  • Taxes are added where required by your location.
  • Promotional codes apply on the terms stated with the offer. A discount attaches to the subscription it was applied to and does not survive that subscription being cancelled.
  • Changing plans is done from the billing page in the app. Your existing subscription is changed in place, so a discount already attached to it carries over. An upgrade charges the prorated difference straight away. A downgrade applies straight away, and the part of what you already paid that you have not used becomes credit on your account, which pays future invoices rather than being refunded. Switching between monthly and annual starts a new billing period that day. A switch asks you to confirm that it starts immediately, exactly as a new subscription does, and we record when you confirmed.
  • A plan that is set to cancel, or whose last payment failed, cannot be switched until that is resolved on the billing page, by undoing the cancellation or paying the failed invoice. Cancelling is done there too; see section 9.

If a payment fails, section 9 sets out what happens: you keep access while we retry, and paying the failed invoice with an updated card on the billing page ends that period at once. We will not sell your data or your content to recover a debt, ever.

09. Cancelling, lapsing, and what happens to your data

You can cancel at any time from the billing page, and undo it there until your plan ends. For a monthly plan you keep access until the end of the period you have paid for. For an annual plan you keep access until the end of the twelve months you prepaid; cancelling does not produce a refund of the unused part, except under section 10 or where the law requires one.

What a lapse actually does, stated honestly. If your subscription is cancelled or expired, the application locks immediately. You can still sign in, but every workspace screen redirects to the billing page until a plan is active again. The lock applies to your team members too, who have no way to resolve billing themselves. Because we cache the check briefly for performance, the lock can take up to about 5 minutes to take effect, in either direction.

A failed payment is treated differently. Your card being declined is usually an expired card or a bank hold, not a decision to stop paying, so we do not lock you out on the spot. You keep full access for 7 days from the first failed payment while your card issuer and ours retry. If it is still unpaid at the end of that window the workspace locks like any other lapse. The window runs from the failure we record, it does not restart with each retry attempt, and paying the failed invoice with an updated card on the billing page ends it immediately. Nothing about this waives what you owe for the period.

Your content is not deleted when you lapse. We retain it so you can pick up where you left off. There is currently no automatic deletion schedule for a lapsed workspace; content stays until you delete it or ask us to.

Getting your data out while locked. The billing lock does not cover /app/account, which carries the data export and account deletion and nothing else. It stays reachable however your subscription stands, so you can export or leave without paying first. If that page will not load for you, email legal@personifex.com or privacy@personifex.com and we will export your data for you, free, whatever the state of your subscription. We will never hold your data hostage to a payment.

10. Refunds and your right to change your mind

Outside the rights described below, fees are non-refundable, and we do not refund partial periods, unused capacity, or an annual term you cancel early.

Money-back guarantee on your first payment. Whether or not you are a consumer, and wherever you are, you can ask for your money back within 14 days of the first payment you make to us, without giving a reason. We refund everything you paid us in those 14 days, including tax and any upgrade charge, to the original payment method within 14 days of your request. Your subscription ends when we refund: the workspace locks as section 9 describes, and your content stays until you delete it.

To claim it, email legal@personifex.com from the workspace owner’s account address. It applies once per customer, so it does not cover a later subscription after you have cancelled or claimed it, a new workspace opened to claim it again, or a workspace we terminated for a breach under section 13. Credit left on your account from a downgrade is cleared, because the refund already returns that money. The guarantee is ours and comes on top of the statutory right below: the box you tick to start your plan immediately affects only that right, never the guarantee.

If you are a consumer in the EU or UK, you have a statutory right to withdraw from this contract within 14 days of subscribing, without giving a reason, and to be refunded.

Because Personifex is a digital service supplied immediately, that right ends once you ask us to start and the service has been fully performed. We ask you for that explicitly rather than inferring it: before you can subscribe, or switch to a different plan, you have to tick a box asking us to start it immediately and acknowledging that you lose the withdrawal right once the service has been fully performed. The box is never pre-ticked, and we record when you ticked it. If you have not used the service, you get a full refund. If you have used it lightly, we will refund proportionately rather than argue about it.

To withdraw, just email legal@personifex.com within the 14 days. No form, no justification. We refund to the original payment method within 14 days of accepting.

We may also refund at our discretion outside these rules, for instance where the service was materially broken for you. Doing so once does not oblige us to do it again.

11. Your content, and who owns it

You keep everything. Your prompts, reference images, personas, and the images and video generated in your workspace remain yours as between you and us. We claim no ownership.

You grant us a limited, non-exclusive licence to host, store, copy, transmit and display your content solely to operate the service for you, which includes sending it to the providers you configured, because that is the function you asked for. This licence exists only for that purpose and ends when the content is deleted.

We do not train models on your content. We do not use it for marketing, testimonials, case studies, or demonstrations. We do not sell it.

That statement is about us. Once your content reaches a provider you configured, it is governed by your agreement with that provider, and we do not set training or retention flags on your behalf. If a provider’s default is to retain or train, that is between you and them; check their data controls. We will not claim to control what we do not control.

You are responsible for having the rights to everything you upload, and for the consent of any real person whose likeness appears in a reference image. That obligation is set out in the Acceptable Use Policy and it is the one we take most seriously.

12. Acceptable use

The Acceptable Use Policy is part of this agreement and sets out what you may not make, the likeness-and-consent rules, the AI-disclosure expectations, how to report abuse, and how to appeal an enforcement decision.

In short and without limiting it: nothing illegal, nothing sexual involving minors, ever, under any circumstances, no depictions of real people without their consent, no impersonation, no fraud, and nothing that breaks the rules of the platforms you publish to. Breaching the Acceptable Use Policy is a breach of these terms.

13. Suspension and termination

You may stop using Personifex at any time, cancel from the billing page, or delete your account from Settings, or from /app/account, which carries the export and the deletion and sits outside the billing lock described in section 9. A lapsed subscription, unfinished setup, or terms you have not accepted will each stop you entering the app; none of them stops you leaving it.

If that page will not load for you, email legal@personifex.com and we will delete the account for you.

We may restrict, suspend or terminate a workspace if you materially breach these terms or the Acceptable Use Policy, if we are required to by law, or if your use creates genuine risk of harm to another person. Where the breach is capable of being fixed and the circumstances allow, we will tell you what is wrong and give you a fair chance to fix it before terminating. For content that sexualises a minor, we terminate immediately and without notice, and we report it.

If we terminate for breach, no refund is due. If we terminate for any other reason, including discontinuing the service, we will refund the unused portion of what you have prepaid.

On termination, deleting the workspace removes its content and stored files and cancels the subscription. If a member of someone else’s workspace deletes their own account, the workspace and the content they created inside it belong to the owner and remain. The Privacy Policy sets out exactly what survives in each case.

14. Availability and support

We aim to keep Personifex running and to fix things quickly, but we do not offer an uptime guarantee or a service level agreement, and we do not credit or refund for downtime. The service depends on third parties: hosting, storage, and the AI providers themselves, whose outages we cannot prevent.

Support response times shown on the pricing and billing pages are targets we work to, not contractual guarantees. Missing one is not a breach of this agreement and does not entitle you to a remedy. If support matters commercially to you, ask us before subscribing and we will tell you honestly what we can commit to.

We may change, add to, or discontinue features. If we remove something material that your plan relied on, section 18 applies.

15. Warranties and disclaimers

Except as expressly stated here, and to the fullest extent the law allows, Personifex is provided “as is” and “as available”, without warranties of any kind, whether express, implied or statutory, including any implied warranty of merchantability, fitness for a particular purpose, non-infringement, or that the service will be uninterrupted, secure or error-free.

We make no warranty about model output: its accuracy, quality, originality, suitability for any purpose, or whether it infringes anyone’s rights. Generative models are probabilistic and can produce output that resembles existing work. Judging what is safe to publish is your responsibility.

We do not warrant that using Personifex will comply with the rules of any platform you publish to, or with any law that applies to you, including rules on disclosing AI-generated content. Those obligations are yours.

If you are a consumer, this section does not remove the legal guarantees you are entitled to. See section 19.

16. Limitation of liability

To the fullest extent the law allows, our total aggregate liability to you for all claims arising out of or relating to these terms or the service, whether in contract, tort, negligence or otherwise, and whether the loss is direct or indirect, is limited to the total fees you paid us in the twelve months before the event giving rise to the claim.

We are not liable for loss of profits, revenue, goodwill, business opportunity, data, or for any indirect or consequential loss. We are not liable for charges you incur with a provider, including charges from generation you did not intend, from a leaked or misused API key, or from a provider’s pricing change.

Nothing in these terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be excluded or limited.

17. Indemnity

If you are using Personifex for business purposes, you will defend and indemnify us against claims, damages and reasonable costs arising from your content or your use of the service in breach of these terms or the Acceptable Use Policy, in particular claims that your content infringes someone’s intellectual property, or uses a real person’s likeness, name or voice without their consent.

We will tell you promptly about any such claim, will not settle it without your agreement, and will give you reasonable cooperation.

This section does not apply to consumers.

18. Changes to the service and to these terms

We may update these terms, to reflect changes in the service, in our providers, or in the law. The version identifier at the end of this page changes whenever we do.

Minor corrections take effect on publication. For a material change, one that reduces your rights, raises your price, or cuts what your plan includes, we will give you at least 14 days’ notice by email to your account address or by a notice inside the app, before it takes effect.

If you do not accept a material change, cancel before it takes effect and we will refund the unused portion of anything you have prepaid. Continuing to use Personifex after a change takes effect means you accept it.

A price change never applies to a period you have already paid for.

19. If you are a consumer

This section applies if you are an individual buying for purposes outside your trade, business or profession. It overrides anything else in these terms that conflicts with it.

  • Your statutory rights stand. Nothing here removes the legal guarantees you have about services being supplied with reasonable care and skill, matching their description, and being fit for purpose.
  • 14-day withdrawal. Section 10 applies in full.
  • Liability. The cap in section 16 does not apply to loss that is a foreseeable result of our breach, and the indemnity in section 17 does not apply to you at all.
  • Where you can sue. You keep the protection of the mandatory laws of your country of residence, and you may bring proceedings in your local courts regardless of section 20.
  • Unfair terms. If any term here would be unfair to you as a consumer, it does not bind you; the rest of the agreement continues.
  • Dispute resolution. If you are in the EU you may use the European Commission’s online dispute resolution platform. We would much rather you emailed us first; we are a small team and we answer.

20. Governing law and disputes

These terms are governed by the law of [COUNTRY], and the courts of [COUNTRY] have exclusive jurisdiction, except as section 19 provides for consumers, who keep their local law and local courts.

Talk to us first. Before starting proceedings, email legal@personifex.com describing the problem and what you want. We will engage properly and try to resolve it within 30 days. Most things are a misunderstanding and cost nobody a lawyer.

Either of us may seek an injunction from any competent court to stop misuse of intellectual property or a breach of confidentiality, without waiting for the above.

21. General

  • Entire agreement. These terms, with the Acceptable Use and Privacy policies, are the whole agreement between us about the service, and replace anything said beforehand. Nothing here limits liability for fraudulent misrepresentation.
  • Severability. If a provision is unenforceable, it is severed and the rest stays in force.
  • No waiver. Not enforcing something once does not waive it.
  • Assignment. You may not assign this agreement without our consent. We may assign it to a successor in a merger or sale of the business, on notice to you; if that happens and you object, you may cancel and be refunded the unused prepaid portion.
  • Force majeure. Neither of us is liable for failures caused by events genuinely outside our reasonable control, including provider or infrastructure outages. This never excuses an obligation to pay or refund money already owed.
  • Notices. We contact you at your account email address; you contact us at legal@personifex.com. Keep your email current: it is how we would tell you about a material change or a security issue.
  • No third-party rights. Nobody other than you and us can enforce these terms.

22. Contact

Questions about these terms, a dispute, a refund, or anything you think is unfair: legal@personifex.com.

Privacy requests go to privacy@personifex.com, and abuse reports to abuse@personifex.com, which is monitored as the Acceptable Use Policy describes.

Version 2026-09-26